Burnbrae Farms is a sixth-generation Canadian family-owned company dedicated to responsible egg production. With a strong commitment to sustainability, animal welfare and nutrition, the brand celebrates a healthy and conscious lifestyle while staying true to its heritage.
The challenge for the team was to create a visual universe that would show, in a unique and colorful way, the journey of the egg from its gestation until it reaches each family's table. To achieve this, 2D, 3D, live action and artificial intelligence animation techniques were combined, balancing the visual narrative with the strong emotional charge of the family story.
I had the opportunity to work on the interior scene of the house, where an emotional gallery of family memories unfolds.
My task included the meticulous selection of over a hundred photographs, the design and texturing of various frames, as well as the composition and distribution of each element on the floor plan. From the light coming through the window to the orientation of each frame, I took care of every detail with precision to convey the warmth of a home that has seen the growth of a family dedicated to transforming the agri-food industry from respect, tradition and sustainability.
Production Companies: PLENTY & 1stAveMachine.
Direction, Design, & Animation: PLENTY.
