E-pura is a Mexican premium purified water brand aimed at a young audience with an active lifestyle. For this new stage of communication, the client was looking for a fresh and contemporary visual approach that would connect with a younger audience while reflecting the brand’s personality.
The visual direction was built around movement and energy, integrating human elements and everyday situations with the product through dynamic compositions. CGI, lighting, and translucent materials were used to create a vibrant aesthetic, with light flares and optical effects that reinforced the visual identity of the campaign.
Production, Direction, Design, & Animation: PLENTY.
